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Sparq Intelligence was born from KJT’s legacy of pioneering rigorous market research in the healthcare industry. Sparq Intelligence is built on that expertise to accelerate insight generation in healthcare, while expanding our offering to empower industries like finance, retail, and consumer goods.
By leveraging cutting-edge AI and research expertise, Sparq Intelligence delivers fast, actionable insights tailored to your unique needs.
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Transform uncertainty into insight
At Sparq Intelligence, we transform uncertainty into insight through AI-powered solutions. Our research experts uncover human intelligence from your unique audience empowering business leaders to act in days, not months. We are your partner in innovation, providing clarity in complexity and amplifying the potential of human intelligence through the power of AI.
OUR VISION
Our vision is to lead the transformation of insight generation by amplifying human understanding through AI.
BACKED BY KJT
Backed by the infrastructure and expertise of KJT, we are ready to help you navigate complex challenges and capitalize on new opportunities by uncovering human intelligence at the speed of business.
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Connection
Uncover the human story behind your stakeholders with AI-powered interviews designed by research experts. Whether testing messages, exploring concepts, or understanding sentiment, this solution delivers fast, deep insights with the clarity only AI-amplified human intelligence can provide.
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Prediction
Extend the impact of your data with AI-powered Digital Twins, delivering reliable, actionable intelligence. Ideal for engaging hard-to-reach audiences, accelerating innovation assessments, or testing scenarios with ease.
Meet our team
Dan Wasserman
A leader in generative AI and market research, Dan brings 15+ years of experience shaping innovative solutions that bridge technology and business strategy. He drives the development and application of advanced AI methodologies, ensuring insights are delivered with unparalleled speed, precision, and impact.
A recognized thought leader, collaborator, and sought-after speaker, Dan excels at bridging the gap between cutting-edge technology and practical business applications. His expertise and forward-thinking approach continue to position Sparq Intelligence at the forefront of AI-powered insights, empowering businesses to make confident, data-driven decisions.
When not pioneering insights at Sparq, Dan enjoys coaching youth soccer and testing new ways to get his kids to eat their veggies.
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Balanced and Responsible Artificial INtelligence
Through our BRAIN Framework™ we use generative AI to enhance both the quality, and efficiency, of research.
Human Accountability
Ensure human oversight in all AI processes, including data inputs, monitoring, and validating outputs for accuracy and reliability.
Ethical and Responsible Use
Align AI usage with our core values and legal obligations, emphasizing integrity and mindfulness while mitigating risks like AI-generated hallucinations.
Balanced Integration
Promote a harmonious blend of human expertise and AI technology, ensuring ethical practices and relevant application of AI systems.
Find out what’s new and exciting in our latest updates
Humanizing Patient Research Through AI
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Traditional vs AI Research: Which is Right for Your Business?
With the rise of AI-powered research tools, companies face a pivotal choice: stick with traditional…
The Evolving Role of AI-Powered Interviews in Research
What are AI-Powered Interviews? Conversational AI has evolved from simple rule-based chatbots into…
Breaking Down Sparq’s BRAIN Framework™ for Responsible AI
Artificial intelligence is reshaping industries, accelerating research, and enhancing…
Where Digital Twins Go Wrong (And 3 Ways You Can Avoid These Pitfalls)
Developing Digital Twins from market research allows brand teams to explore and emulate how an…
AI-Powered Market Research: Transforming Insights in 2025
Last year, I attended a conference with a client-side roundtable. One of the speakers made a…
Accreditation
Speed and accuracy are critical: decision-makers are often tasked to do more, with less. Decisions may be made without enough insight to guide strategy.
