Rapid Read: How AI Interviews Helped a Market Leader Navigate Competitive Uncertainty

A global healthcare brand, the dominant player in its therapeutic area, faced a sudden shift: A potential new market entrant may be preparing for U.S. launch. The implications were unclear, but the threat was real.

• Would HCPs see the new product as a meaningful alternative?

• Was a pricing war on the horizon?

• How much did providers already know (and, importantly, care) about the competition?

With high stakes and little time, the client turned to Sparq Intelligence for rapid clarity.

Using Sparq Connection, we conducted 30 fully AI-driven interviews with healthcare providers in under 24 hours.

1. Tactical AI Interview Design
   A targeted set of questions explored HCP knowledge, perceived differences, and prescribing intent. The AI conducted each session live, probing in real-time to surface motivations, hesitations, and tactical considerations.
2. Asynchronous, Scalable Execution
   The format resembled a smart survey, but instead of static questions, the AI responded to each answer dynamically. This allowed for deeper insights than traditional quant, without the time burden of live moderation.

In just days, Sparq Intelligence delivered a clear, actionable intelligence report that shaped the client’s competitive strategy:

• Speed to Insight: Interviews completed and analyzed in a single day.

• Key Findings:

  • Critical knowledge gaps among HCPs about the emerging competitor.

  • A heavy reliance on treatment guidelines, which could anchor the client’s messaging and strategy.

This was the client’s first experience with AI-powered interviews—and it proved to be a force multiplier:

• No scheduling. No delays. Just answers.

• A new format that merged the depth of qual with the speed of quant.

• A partner in Sparq Intelligence who could deliver under pressure, without compromising substance.

Sparq Connection didn’t just give the client a pulse check: it delivered a decisive edge during a critical moment.

In a market where confidence and clarity can define the next quarter’s performance, speed isn’t just a luxury, it’s a competitive advantage. With Sparq Intelligence, it’s built in.