Human stories,
amplified by AI

Let’s talk

It kind of felt therapeutic, like a personal diary.

32-year old Female

I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.

40-year old Male

I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying

28-year old Male

It kind of felt therapeutic, like a personal diary.

32-year old Female

I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.

40-year old Male

I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying

28-year old Male

Featured At

Uncover the deeper human story of your target audience through
AI-powered conversational insights, guided by research experts.

Using the power of conversational AI, Connection provides fast, deep, and actionable insights. Our research experts guide the process to combine deep human understanding with AI efficiency so you can better engage your audience and more quickly make informed decisions.

How
it works?

AI Engagement

AI-driven tools facilitate natural language interactions with stakeholders.

Analyze in Depth

AI captures and organizes qualitative insights, identifying themes and emotions.

Deliver Actionable Results

Insights are guided by experts to ensure clarity and relevance.

When to use?

Message and Concept Testing

Validate ideas with direct stakeholder feedback.

Customer Sentiment Analysis

Measure perceptions and emotions.

Market Exploration

Discover unmet needs and emerging trends.

Crisis Management

Quickly assess and respond to stakeholder sentiment.

Employee Feedback

Gather candid insights from your team to drive engagement, inclusion, and organizational improvements.

Sensitive Topics

Go deeper on topics your audience may otherwise be reluctant to discuss with a moderator.

Ready to go deeper
in understanding your audience?

Discover the power of conversational AI to gain deep human understanding, faster.

Get Started

Case Study

Agile Answers: How AI Transformed a Product Launch

In today’s rapidly evolving markets, traditional research methods often struggle to keep pace. When a client needed actionable insights for a critical product launch, Sparq Intelligence delivered a breakthrough solution. By combining AI-powered interviews with expert-guided analysis, we provided rich, timely insights in a fraction of the usual time and cost—empowering the client to make agile, informed decisions with confidence.

The Challenge

Hard-to-reach audience and traditional methods meant the timeline for a traditional approach would deliver insights after a decision was needed.

Approach

20-minute discussion guide to evaluate a product concept
Self-administered interview with AI-driven probing to dynamically generate follow-up questions (mix of video responses and closed-ended questions)
Data collection in <1 day among 50 U.S. consumers from client’s target audience
Rapid, AI-driven, synthesis of key themes, detailed findings and compelling stories from respondents, resulting in a comprehensive report including video-based highlight reels

Outcomes

Excellent respondent experience facilitating rich, detailed data
Data collected and analyzed in the same week
Reduced project cost compared to a traditional method
Enabled responsive product concept iteration in a short amount of time

Read the full case study

Loved by Respondents
Like Yours

I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.

The research was great and far more intimate than other kinds of surveys.

I think it’s great to be able to talk about these harder topics with AI versus a human. I feel that this allows me to be very open and honest, where I might be a little nervous to talk to someone else.

I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying.

Sometimes when you talk to someone like a therapist, you kind of think about how the therapist is going to react to you. Sometimes I think that just talking, like in these videos, is kind of therapeutic. You can just say whatever’s on your mind.

It kind of felt therapeutic, like a personal diary.

The AI was really good in terms of interpreting my answers, and it made me feel comfortable continuing and expanding on what I was talking about.

Ready to better predict
your audiences needs and reactions?

Discover the power of conversational AI to gain deep human understanding, faster.

Get Started

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and Insights

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Accreditation

Speed and accuracy are critical: decision-makers are often tasked to do more, with less. Decisions may be made without enough insight to guide strategy.