Beyond the Hype: How Digital Twins Are Transforming Market Research

Digital twins are reshaping the way we generate insights across industries. In this webinar, we explored how AI-powered digital twins can enhance market research, enabling faster, more reliable insights while addressing challenges like hard-to-reach audiences and data quality.

Join Dan Wasserman, COO of KJT and leader of Sparq Intelligence, and Ellen Gordon, PhD, SVP of Client Strategy & Growth of KJT, as they break down our approach to building and validating digital twins, share real-world applications, and discuss key considerations for leveraging this technology.

We covered:
✅ How digital twins are created and validated using real-world data
✅ Their role in accelerating decision-making and hypothesis testing
✅ Applications in market research, innovation assessments, and behavioral modeling
✅ Ethical considerations and data quality safeguards
✅ Lessons from industries already applying digital twins successfully

If you’re looking to stay ahead in an increasingly AI-driven insights landscape, this session will equip you with the knowledge to assess whether digital twins are right for your research strategy.

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