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Traditional research often lags the speed of business.

Speed and accuracy are critical: decision-makers are often tasked to do more, with less. Decisions may be made without enough insight to guide strategy.

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Our AI-powered solutions enhance traditional research methods, delivering fast and actionable insights so you can make confident decisions exactly when you need to.

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Innovative Solutions
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01

Sparq Connection

Uncover the human story behind your stakeholders with AI-powered interviews designed by research experts. Whether testing messages, exploring concepts, or understanding sentiment, this solution delivers fast, deep insights with the clarity only AI-amplified human intelligence can provide.

02

Sparq Prediction

Extend the impact of your data with AI-powered Digital Twins, delivering reliable, actionable intelligence. Ideal for engaging hard-to-reach audiences, accelerating innovation assessments, or testing scenarios with ease.

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I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.
The research was great and far more intimate than other kinds of surveys.
I think it’s great to be able to talk about these harder topics with AI versus a human. I feel that this allows me to be very open and honest, where I might be a little nervous to talk to someone else.
I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying.
Sometimes when you talk to someone like a therapist, you kind of think about how the therapist is going to react to you. Sometimes I think that just talking, like in these videos, is kind of therapeutic. You can just say whatever’s on your mind.
It kind of felt therapeutic, like a personal diary.
The AI was really good in terms of interpreting my answers, and it made me feel comfortable continuing and expanding on what I was talking about.
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Last year, I attended a conference with a client-side roundtable. One of the speakers made a…

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Speed and accuracy are critical: decision-makers are often tasked to do more, with less. Decisions may be made without enough insight to guide strategy.

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