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From the Blog
The AI Choice: When to Innovate and When to Hold Steady
In market research, there’s always a choice. Traditional or innovative? Familiar or…
Humanizing Patient Research Through AI
It’s been a month since Rare Disease Day — a time every year when many learn about and support…
Traditional vs AI Research: Which is Right for Your Business?
With the rise of AI-powered research tools, companies face a pivotal choice: stick with traditional…
The Evolving Role of AI-Powered Interviews in Research
What are AI-Powered Interviews? Conversational AI has evolved from simple rule-based chatbots into…
Breaking Down Sparq’s BRAIN Framework™ for Responsible AI
Artificial intelligence is reshaping industries, accelerating research, and enhancing…
Where Digital Twins Go Wrong (And 3 Ways You Can Avoid These Pitfalls)
Developing Digital Twins from market research allows brand teams to explore and emulate how an…
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Smarter, Not Sloppier: Navigating AI-Powered Insight with Intention
Are you looking to embrace generative AI but wondering if “good enough” is actually good…
Beyond the Hype: How Digital Twins Are Transforming Market Research
Digital twins are reshaping the way we generate insights across industries. In this webinar, we…
KJT Launches ‘Sparq Intelligence’, an AI-Powered Solution Suite
ROCHESTER, NY, February 5, 2025 – KJT is delighted to announce the launch of Sparq Intelligence,…
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